Facebook provides a feature called multi-advertiser ads. This feature attempts to group similar ads together. Facebook believes that some users scroll through their feeds with a strong “shopping mindset.” They want to show multiple ads to these users at once. In theory, this might boost exposure and reach. However, in practice, many advertisers find that […]

Placements are the places where your ads appear. Facebook, Instagram, Messenger, and the Audience Network are the main platforms. Each platform has different areas, such as feeds, stories, reels, or in-article placements. By choosing placements wisely, you help Facebook show your ads to the right people in the right context. Default Setting – Advantage+ Placements

When you set up Facebook ads, you often create funnels. You have top-of-funnel (TOF) audiences, middle-of-funnel (MOF) audiences, and bottom-of-funnel (BOF) audiences. You must keep these groups separate. You do this by excluding certain audiences from certain campaigns. Why Audience Exclusion Matters Exclusion helps keep your ads clean. It stops overlap. It ensures that each

First, understand what lookalike audiences are. They are groups of people who share similar traits and interests with an existing custom audience. These lookalike audiences do not know your brand yet. They do, however, resemble your best customers or prospects. By targeting them, you can reach more people who are likely to engage or buy.

Custom audiences let you target people who have shown interest in your brand. These people might have visited your website, engaged with your Facebook page, or followed your Instagram profile. They might also sit on your email list. When you serve ads to these people, you target users who already know your brand and your