When you create Facebook ads, you want to reach cold audiences effectively. With proper targeting, you can show your ads to the people who will respond well. Advantage+ Audience is a powerful tool. It helps you reach broad audiences and also allows Facebook to optimize your targeting as it gathers data. Understanding Advantage+ Audience Begin […]

Your ad’s conversion location and performance goal impact its effectiveness. Choosing “website” or “instant forms,” “purchase” events, or “leads” events influence who sees your ad and what kind of prospects you attract. This guide explains how to pick the correct conversion location, which events to optimize for, and how these choices differ for e-commerce and

When you first invest in Facebook ads, selecting your starting budget can feel uncertain. You must choose a number that you feel comfortable spending while still caring enough to give it your best effort. You do not want a huge amount that strains your finances, nor a tiny amount that feels meaningless. This guide shows

Your targeting strategy influences who sees your ads. By controlling locations and demographics, you improve the quality of your leads. You also control travel distances for service-based operations. For e-commerce, you adapt differently. This guide explains how to choose locations, set radii, handle service areas, and manage multiple countries. It also covers how to let