When you create a new Facebook ads campaign, you see a setting called “buying type.” This setting influences how Facebook charges you, who sees your ads, and how your spending competes with other advertisers. Facebook offers two main buying types: auction and reservation. For almost all practical use cases, the auction model works best. The

Selecting the correct campaign objective sets the foundation for successful Facebook advertising. Your chosen objective tells Facebook’s algorithm what to optimize for. This choice decides who sees your ads and how they interact. If you pick the wrong objective, your ads might reach the wrong people or fail to convert. By understanding each objective and

Your audience moves through different stages before buying. At each stage, they hold different knowledge and trust levels. They start from knowing nothing about your brand. Later, they understand the problem you solve and see why you stand out. Eventually, they decide whether or not to buy. After buying, they might return for more. Your

Flash sales and promos can quickly boost your revenue by giving shoppers a reason to buy now. While your creative testing campaigns aim for fair comparisons and balanced spending, flash sales focus on efficiency and immediate returns. You want to push a strong offer across your entire funnel, from fresh prospects to loyal customers who