Marketing

Meta Ads, Marketing

Meta Ads and Retargeting – Strategies for Successful Ad Campaigns

Retargeting campaigns reconnect you with people who already know your brand. These people visited your site, watched your videos, or engaged with your social pages. They showed interest but did not act. Now you must guide them toward a purchase or a sign-up. By focusing on these warm audiences, you save budget and boost conversions. […]

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Marketing

The Complete Funnel Awareness Guide – How to Market to Every Audience Level

First, recognize that different audiences exist at different awareness levels. Each audience group depends on how much they know about their needs, problems, and available solutions. We can divide these audiences into five categories: unaware, need-aware, problem-aware, solution-aware, and product-aware. Your top-of-funnel audiences include people who are unaware, need-aware, or problem-aware. Your middle- and bottom-of-funnel

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