Marketing

Your ad’s conversion location and performance goal impact its effectiveness. Choosing “website” or “instant forms,” “purchase” events, or “leads” events influence who sees your ad and what kind of prospects you attract. This guide explains how to pick the correct conversion location, which events to optimize for, and how these choices differ for e-commerce and […]

When you first invest in Facebook ads, selecting your starting budget can feel uncertain. You must choose a number that you feel comfortable spending while still caring enough to give it your best effort. You do not want a huge amount that strains your finances, nor a tiny amount that feels meaningless. This guide shows

Your targeting strategy influences who sees your ads. By controlling locations and demographics, you improve the quality of your leads. You also control travel distances for service-based operations. For e-commerce, you adapt differently. This guide explains how to choose locations, set radii, handle service areas, and manage multiple countries. It also covers how to let

When you create a new Facebook ads campaign, you see a setting called “buying type.” This setting influences how Facebook charges you, who sees your ads, and how your spending competes with other advertisers. Facebook offers two main buying types: auction and reservation. For almost all practical use cases, the auction model works best. The

Selecting the correct campaign objective sets the foundation for successful Facebook advertising. Your chosen objective tells Facebook’s algorithm what to optimize for. This choice decides who sees your ads and how they interact. If you pick the wrong objective, your ads might reach the wrong people or fail to convert. By understanding each objective and