Marketing

When you run Facebook ads, you might assume that audience selection is the main way to target. In the past, advertisers chose specific audience segments at the ad set level. They picked detailed interests, demographics, or behaviors, and Facebook showed ads only to those chosen people. This approach felt straightforward. You selected a target group […]

In today’s Facebook ad landscape, focusing on creative assets is key. The platform is moving away from complex audience and funnel structures. Previously, marketers separated their funnels into top, middle, and bottom segments. They created distinct campaigns for each funnel stage. They showed specific messages to each audience group. They tweaked campaign settings, ad sets,

When you set up a new Facebook ad, you must choose and upload your creative materials. This includes images, videos, or carousel formats. You can also select an existing post instead of creating a new ad. Below, you will find step-by-step instructions and best practices. Starting the Ad Setup Open the ad creation panel. You

When you create a Facebook ad, you must consider several text elements. These elements include the primary text, the headline, and the description. Each part influences how users interact with your ad. By testing different variations, you can find the most effective combination. You can upload these text variations at the ad level in your

Facebook provides a feature called multi-advertiser ads. This feature attempts to group similar ads together. Facebook believes that some users scroll through their feeds with a strong “shopping mindset.” They want to show multiple ads to these users at once. In theory, this might boost exposure and reach. However, in practice, many advertisers find that