The Complete Funnel Awareness Guide – How to Market to Every Audience Level
First, recognize that different audiences exist at different awareness levels. Each audience group depends on how much they know about their needs, problems, and available solutions. We can divide these audiences into five categories: unaware, need-aware, problem-aware, solution-aware, and product-aware. Your top-of-funnel audiences include people who are unaware, need-aware, or problem-aware. Your middle- and bottom-of-funnel […]
The Complete Funnel Awareness Guide – How to Market to Every Audience Level Read Post »